Room B312 Portland Square,
University of Plymouth,
Marcio Rocha is a PhD candidate with Transtechnology Research, investigating the relationships between Human Computer Interaction, Interaction Design related with Cognitive Sciencies and including Philosophical aspects involved in this relation.
His research examines the potential implications in people’s lives in order to produce more natural interactions between humans and computers, including the mutual influence between humans and computers.
Marcio is a graduate in Visual Arts/Graphic Design (2004) and a Master in Cultural Heritage Management (2006). With an understanding and experience in graphic design related industries, he has more than 12 years of design practice and has realised more than 500 design projects within multidisciplinary teams.
During his degree in Visual Arts/Graphic Design, his final work examined self-promotion on the Internet. In his Master’s degree, Marcio’s thesis discussed the development of a website to recover, catalogue and disseminate more than 400 images and information from Serranópolis, an Archaeological Site – a remote central-western Brazilian town, with pre-historic records of the presence of human beings – through an analysis based on Charles Sanders Pierce semiotic theory.
In 2004 he founded his own design studio, developing visual identities and branding, editorial projects for books, magazines and print. Subsequently, he has also developed projects for electronic media, computer interfaces and websites for companies and advertising agencies like JWT and F/NASCA, working on projects for companies like Nike and Levi’s jeans, among others.
In 2006 he began teaching Graphic Design at the Federal University of Goias – Brazil, specifically in the disciplines of Visual Identity, Graphic Production and Interactive Media. As a teacher, he has directed final degree projects with graduate students that have included themes such as: Branding and visual identity, games, advergames, websites, HCI and usability user-centred design, mobile applications, augmented reality, mixed reality, and design and emotion.
Currently, Marcio is interested in the convergence between philosophy, art, design and technology, developing interactive and artistic products and artifacts, particularly as they relate to the cognitive, emotional and gestural aspects of interaction. His latest works include a low-budget experimental interactive table, which has been used to research cognitive aspects of interaction and aims to make technology more inclusive, accessible and available to multi-users.